3

[RK + Exam] (100)

The objective of studying this discipline is to train certified specialists in the field of 1C who possess sufficient knowledge, skills, and abilities in accounting using specialized software. The acquired competencies will enable students to: record business transactions in the 1C:Accounting software, perform further processing of accounting information within the program, prepare financial statements using the 1C:Accounting software.

3

[RK + Exam] (100)

The objective of studying this discipline is to train certified specialists in the field of 1C who possess sufficient knowledge, skills, and abilities in accounting using specialized software. The acquired competencies will enable students to: record business transactions in the 1C:Accounting software, perform further processing of accounting information within the program, prepare financial statements using the 1C:Accounting software.

5

[RK1+MT+RK2+Exam] (100)

The goal of this course is to master the fundamental functions of accounting. Acquired competencies will enable students to: record business transactions, prepare and analyze financial statements, use accounting data to monitor performance and plan commercial activities, manage the accounting of goods (raw materials, supplies, finished products, packaging, and other tangible assets) and participate in inventory processes, develop rational financial behavior in decision-making, including personal finance-specifically through effective budgeting and gaining practical skills in tax calculation and payment.

4

[RK1+MT+RK2+Exam] (100)

The subject aims to form and improve the skills of business and interpersonal communication in English, necessary for a successful career. The student who has mastered the subject, knows the basics of business communication in English (written and oral), can present a business presentation, work with cases, make decisions in various life, conflict situations, properly plan time, is able to identify and develop personal qualities necessary for professional success.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to consider the characteristics of consumer behavior as an activity aimed at obtaining, consuming and disposing of goods / services, including the decision-making process that precedes and follows these actions. The acquired competencies will allow: explain the behavior of consumers in the markets based on data on B2C and B2B markets, to segment the market and consumers, apply the basic methods of studying consumer behavior,<br/> apply the main means and methods of influencing consumer behavior.

2

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

5

[RK + Exam] (100)

This discipline will look at marketing products and services that use any digital channel to attract and retain customers, from online radio advertising to online contextual advertising ads. Any promotion in which "digital" is involved will be explored. Students will be able to learn how digital marketing can reach both online and offline consumers who use tablets and cell phones, play games, and download apps, and how a brand can reach a broader audience beyond the Internet. Since almost all user actions in the digital environment are recorded by analytical systems, students will learn how to draw accurate conclusions about the effectiveness of different promotion channels, as well as to draw an accurate portrait of the customer, learn how Digital Marketing allows to attract offline audience to the online market, and vice versa.

5

[RK + Exam] (100)

The purpose of studying the discipline is get comprehensive understanding of the foundations and concepts of the digital economy: products and markets, its structural principles. The acquired competencies will allow students to: correctly and reasonably use digital terminology; understand how e-business works and apply it to specific situations; understand and optimize digital processes; plan, implement and control digital sales channels; plan digital communication measures and intelligently integrate them into the company.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to independently build models of dependencies between variables and evaluate the quality of the constructed model. The acquired competencies will allow to: distinguish between correlation, regression and dispersion analyses; build a multiple regression model and describe ways to solve the problem of multicollinearity; build a nonlinear model that allows linearization; use dummy variables for qualitative factors in the regression model.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to reveal the subject and the method of statistics as a science, the tasks of its organization in the transition to a market economy.<br/> The acquired competencies will allow to: use the basic techniques for processing statistical data; apply the skills of calculating statistical indicators; analyze and compile current statistical reports; retrieve necessary information from statistical publications; organize statistical observation, draw up a questionnaire, conduct a survey.

5

[RK1+MT+RK2+Exam] (100)

The objective of this course is to examine the role of an enterprise within the national economic system.<br/> Acquired competencies will enable students to: apply the acquired knowledge to build an effective system for enterprise analysis and financial planning, develop well-founded arguments for solving problems arising in the operation of an enterprise, demonstrate knowledge and understanding of the economics of production enterprises, including the specific features of business operations in Kazakhstani companies, analyze financial information and navigate financial products to select appropriate investment strategies, including those related to personal finance.

3

[RK + Exam] (100)

The purpose of studying the discipline is to master the modeling of business decisions in the TOPSIM General Management business game. The acquired competencies will allow students to: distinguish between different strategic starting points, assess the importance of R&D, evaluate the main problems and conflicting goals in the field of procurement and warehousing, determine the relationship between sales and production planning, classify personnel planning issues, evaluate the usefulness of finance and accounting in preparing decisions.

6

[RK1+MT+RK2+Exam] (100)

The aim of the subject is to form and improve communication skills in German, i.e. speaking, listening, reading and writing in a wide range of everyday situations. As a result of studying the subject, students are able to present competently dialogical, monological speech in German, using an active vocabulary and grammar vocabulary to implement social and everyday communicative intentions, conduct written speech in general German to conduct personal correspondence.

5

[RK + Exam] (100)

The purpose of studying the discipline is to consider the features of advertising activities, the principles and methods of marketing and advertising campaigns. The acquired competencies will allow students to: determine the goals and objectives of advertising; conduct advertising research; to investigate the criteria for choosing advertising distribution channels; apply methods for calculating the advertising budget; draw up a brief for an advertising campaign, as well as a plan for conducting an advertising campaign, campaign; evaluate the effectiveness of advertising; to make the advertising text and advertising modules.

5

[РК1+MT+РК2+ ГЭК] (100)

The purpose of the discipline is to form an objective view of the history of Kazakhstan. As a result of studying the discipline the student is able to demonstrate knowledge of the history of Kazakhstan from antiquity to the present day, analyze the events of the past and modern of Kazakhstan, critically analyze information of historical and contemporary sources, creatively comprehend the problems of social development, augment the heritage of material and spiritual culture and be respectful of national and world history and culture.

5

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be to develop the ability to critically evaluate and analyze processes, methods of searching, storing and processing of information, methods of collection and transmission of information using digital technologies.<br/> Upon completion of the curriculum the student shall have the following learning outcomes:<br/> to explain the purpose, content and development trends of information and communication technologies, to justify the selection of the most appropriate technologies to solve specific problems;<br/> to explain methods of collection, storage and processing of information, ways of implementing information and communication processes;<br/> to describe the architecture of computer systems and networks, purpose and functions of basic components;<br/> to use the information Internet resources, cloud and mobile services for search, storage, processing and dissemination of information;<br/> to apply software and hardware computer systems and networks for collection, transmission, processing and storage of data;<br/> to analyze and justify the selection of methods and means of information protection;<br/> with the help of digital technologies to develop analysis tools and data management for different activities;<br/> to implement project activities in the field with the use of modern information and communication technologies.

5

[RK + Exam] (100)

The purpose of studying the discipline is to consider the concept of the market, the role of segmentation, the driving forces and obstacles for the expansion of the international market, globalization, the digital revolution in business and the role of political structures. The acquired competencies will allow students to: use the main mechanism for selecting and evaluating relevant foreign markets; create a basic structure for conducting international marketing research; determine approaches to product modification, coordinate sales and logistics of the company with the requirements of international marketing.

5

[RK + Exam] (100)

The goal of the curriculum shall be to ensure quality of learning the Kazakh language as a means of social, intercultural, professional communication through formation of communicative competences at all levels of language use for learners of the Kazakh language as a foreign language – level A1 elementary and for A2, B1, B2, C1 levels.<br/> Upon completion of the course, the student shall have the following learning outcomes:<br/> 1)to properly choose and use language and verbal means on the basis of full understanding of the vocabulary, grammar system and pragmatic content of intentions;<br/> 2)to convey the exact content of the text, to be able to formulate conclusions, to characterize the final part of the whole text and its individual structural parts;<br/> 3)to explain text information, to reveal the stylistic and genre features of the social, socio-cultural, socio-political, educational and professional texts;<br/> 4)to be able to request and provide information in accordance with the communication situation, to evaluate the actions of participants of speech communication, to use the information to influence a familiar or unfamiliar interlocutor;<br/> 5)in accordance with the characteristics of the linguistic and cultural communication to express personal, social and professional competence;<br/> 6)to discuss ethical, cultural and socially relevant problems, to be able to express their point of view, to justify it, to critically evaluate the opinion of participants;<br/> 7)to realize personal needs (household, educational, social, cultural, professional), to be able to participate in various communication situations to fully express the ethically correct position at the appropriate lexico-grammatical and pragmatic level.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to study the mechanism of functioning of the modern economy at the macro level.<br/> The acquired competencies will allow students to: understand fundamental macroeconomic problems; analyze and predict economic processes at the macroeconomic level; being able to give their own assessment of macroeconomic events and macroeconomic policy; apply theoretical knowledge to the study of practical economic problems; evaluate existing macroeconomic models, concepts and basic principles for modeling macroeconomic processes.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to consider the organizational elements of the management process, communication and decision-making, management functions, and also to study the activities of various functional departments in the organization. The acquired competencies will allow to: apply modern methods of organization management, use an integrated approach to reviewing the problems of the organization and making managerial decisions, to analyze the external and internal environment of the organization; apply the methods and tools of the manager's activity.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to provide with the knowledge of the organization of marketing activities in general. The acquired competencies will allow to: apply the basic concepts, principles, methods of marketing activities, carry out market segmentation and positioning of goods or services, develop a marketing mix in relation to a specific product or service, convey to the consumer the idea of the value of the product through the price, to segment the market and consumers, to determine the target segments.

5

[RK + Exam] (100)

The purpose of studying the discipline is to consider marketing communications and their practical application.<br/> In the process of studying the discipline, students must develop a communication strategy for the object of study (case study), using the methods of SWOT analysis, Desing thinking and Emphaty-Map. The acquired competencies will allow:<br/> conduct a situational analysis using a SWOT analysis; conduct an analysis of the target group using the empathy map process; Develop the company's communication strategy.

5

[RK + Exam] (100)

The purpose of the discipline is to consider the scientific and theoretical foundations of conducting, as well as mastering the practical skills of marketing research. The obtained competencies will allow to apply the methodology of conducting marketing research, to use the methods and tools for collecting information: survey, observation, experiment, focus group, questionnaire, mechanical devices, to competently compose questionnaires on various research issues, scenarios for conducting focus groups, to analyze various types of information in the SPSS program, to conduct specific mini-marketing research with the provision of a report and research results.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is the development of analytical thinking in students, acquisition by students of the skills of using the mathematical apparatus. The acquired competencies will allow: to perform operations on matrices, to solve a system of linear equations, to perform operations on vectors, to draw up an equation of a straight line on a plane, to compose the general and normal equations of the circle, to write canonical equations of the second-order lines.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to master models of supply and demand, questions of the theory of consumer behavior, production and costs, the functioning of individual markets, problems of general economic equilibrium, institutional aspects of a market economy.<br/> The acquired competencies will allow to: apply methods of analysis of economic processes and phenomena; to analyze the peculiarities of the behavior of subjects of the economy; explore specific microeconomic indicators, develop and justify the optimal strategy of the company.

5

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be to form the students’ holistic view of philosophy as a special form of knowledge of the world, its main sections, problems and methods of studying them in the context of future professional activity.According to the results of mastering the curriculum, the student shall have the following learning outcomes:<br/> to describe the main content of ontology and metaphysics in the context of the historical development of philosophy;to explain the specifics of the philosophical understanding of reality;to justify the worldview as a product of philosophical understanding and study of the natural and social world;to classify the methods of scientific and philosophical knowledge of world;to interpret the content and specific features of the mythological, religious and scientific worldview;to substantiate the role and significance of key ideological concepts as values ​​of the social and personal being of a human in the modern world;to analyze the philosophical aspect of media texts, socio-cultural and personal situations to substantiate and make ethical decisions; to formulate and competently reason their own moral position in relation to the actual problems of modern global society;to conduct research relevant to identify the philosophical content of problems in the professional field and present the results for discussion.

4

РК(с оценкой)

The goal of the curriculum shall be the formation of socio-personal competences of students and the ability to purposefully use the means and methods of physical culture for conservation, promotion of health to prepare for professional activities; to take physical stress, mental stress and adverse factors in their future activities.<br/> Upon completion of the curriculum, the student shall have the following competencies:<br/> 1) personal:willingness and ability to self-development and personal self-determination;<br/> willingness to independently use the skills of professional adaptive physical culture in work and life situations;<br/> 2) transdisciplinarity:the ability to use intersubject concepts and universal educational actions (regulatory, cognitive, communicative) in educational, sports, physical, health and social practices;<br/> the willingness and ability for independent information and educational activities.<br/> formation of skills of participation in various types of competitive activities.<br/> 3) subject: the ability to use a variety of forms and types of physical activities for healthy life, active recreation and leisure.

2

[RK + Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

2

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

4

[RK1+MT+RK2+Exam] (100)

The subject aims to develop the communicative competencies that are necessary for successful professional activities in English. As a result of studying the subject, students are able to correctly express speech using professional terms, evaluate and analyze the annotation and abstracting of texts in terms of professional communication, freely express their point of view and discuss the proposed professional topics in English.

4

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to familiarize students with the practice of solving business cases, which allows them to gain experience in solving financial, marketing and organizational problems in various industries and to form skills in organizing and developing their own business, which is much more difficult to achieve through theoretical training. The discipline provides an opportunity to gain knowledge in the field of financial management, the basics of entrepreneurship and ethics, modeling specific business processes. Within the framework of the discipline, there is a chance to assess and analyze the problems of risk reduction, budgeting, scheduling, monitoring and control of project implementation that many companies face, and to find ways to solve them.

4

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to familiarize students with the practice of solving business cases, which allows them to gain experience in solving financial, marketing and organizational problems in various industries and to form skills in organizing and developing their own business, which is much more difficult to achieve through theoretical training. The discipline provides an opportunity to gain knowledge in the field of financial management, the basics of entrepreneurship and ethics, modeling specific business processes. Within the framework of the discipline, there is a chance to assess and analyze the problems of risk reduction, budgeting, scheduling, monitoring and control of project implementation that many companies face, and to find ways to solve them.

2

[RK + Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

2

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

5

[RK + Exam] (100)

The purpose of studying the discipline is to consider marketing as a corporate philosophy, the process of marketing planning, strategic and tactical sales management. The acquired competencies will allow: know the main stages of planning for the development of a sales concept; use knowledge of the main sales channels and sales methods;<br/> use approaches to resolve conflicts and establish partnerships of trust between manufacturers and retailers.

2

[RK1+MT+RK2+Exam] (100)

The goal of the curriculum shall be the formation of a social and humanitarian outlook of students in the context of solving the problems of modernization of the public consciousness, defined by the state program "Glance into the future: modernization of public consciousness".The xpected learning outcomes upon completion of the curriculum shall be: to explain and interpret the subject knowledge (concepts, ideas, theories) in all fields of science, forming the educational disciplines of the module (sociology, political science, cultural studies, psychology);to explain the social and ethical values of the society as a product of integration processes in the systems of the basic knowledge of the disciplines of the socio-political module; algorithm-driven presentation of the use of scientific methods and techniques of research in the context of a particular academic discipline and in the procedures of interaction of the disciplines of the module;to explain the nature of situations in various spheres of social communication based on the content of the theories and ideas of scientific fields of the studied disciplines;to reasonably provide information on various stages of development of the Kazakh society, political programmes, culture, language, social and interpersonal relations; to analyze the peculiarities of social, political, cultural, psychological institutions in the context of their role in modernization of the Kazakhstan society; to analyze different situations in different spheres of communication from the standpoint of correlation with the value system, social, business, cultural, legal and ethical standards of the Kazakhstan society; to distinguish between strategies of different types of studies of society and justify the choice of methodology for analysis of specific problems;to assess the specific situation of relationships in society from the standpoint of this or that science of socio-humanitarian type, to design perspectives of its development, taking into account possible risks; to develop programs to resolve conflict situations in society, including in professional society;to carry out research project activities in different spheres of communication, to generate valuable social knowledge, to present it;to correctly express and defend own opinion on the issues of social importance.

5

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is the formation of a systematic understanding of strategic marketing as a tool for achieving the competitiveness of an enterprise or its products. The acquired competencies will allow formulate business goals, apply the methodology for conducting PEST-analysis, SWOT-analysis, "M. Porter's 5 forces model", BCG and GE matrices, carry out market segmentation and market positioning of the company/products, evaluate marketing information and analyze market opportunities, determine competitive advantage.

5

[RK1+MT+RK2+Exam] (100)

The aim of this course is to develop students' comprehensive understanding of the nature and functions of taxes, as well as their place and role within the economic system of the state and business entities.<br/> Acquired competencies will enable students to: understand and apply the legislative foundations of the tax system of the Republic of Kazakhstan, including various tax regimes, apply practical knowledge for the correct calculation and payment of tax obligations, as well as the preparation of tax reports, including through the use of digital technologies, navigate the current tax legislation of the Republic of Kazakhstan.

[RK1+MT+RK2+Exam] (100)

The course aims to familiarize students with the basic concepts, methods, and applications of artificial intelligence. The purpose of the discipline is to provide basic knowledge on the use of artificial intelligence, study the theory and practice of methods and means of presenting and processing knowledge in artificial intelligence systems. As a result, the student can: use machine learning algorithms, methods and applications, advanced neural networks, and deep learning architecture, be able to extract valuable information from large data sets, analyze images and videos using computer vision algorithms, apply AI in robotics and automation.

[RK + Exam] (100)

The purpose of studying the discipline is to acquire knowledge in the most important branches of law, to form legal culture in students, a system of knowledge on combating corruption, to familiarize them with the current legislation and the Concept of Anti-Corruption Policy of the Republic of Kazakhstan, as well as with law enforcement skills. The obtained competencies will allow: to compare the legal status of different countries of the world, to distinguish between types and kinds of law, to independently work with sources of law in various branches, to understand the essence of corruption, the reasons for its origin and the measures of legal and moral responsibility for corruption offenses, to critically analyze corruption phenomena.

[RK + Exam] (100)

The purpose of the discipline: to develop in students’ rational behavior in the field of personal finance, the ability to critically evaluate and analyze the processes associated with the consumption of financial services using digital technologies. As a result, the student can: plan his own budget and manage it based on an analysis of income and expenses, use financial and tax instruments, assess the impact of financial risks and crises, demonstrating knowledge of financial laws, digital and financial technologies, and also choose conditions when investing.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to get acquainted with the basic concepts and models of building a brand in the conditions of the Kazakhstani economy. The acquired competencies will allow students to: independently assess the brand, based on the analysis of competitiveness to create a brand of the enterprise, explore consumer values, stereotypes, position the product/service, develop strategic plans for brand promotion, apply brand analysis methods, apply ATL, TTL and BTL marketing tools.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to develop applied skills among students aimed at disclosing analysis and improving budgeting in financial institutions. The acquired competencies will allow students to: understand and apply the methodology of organizing budgeting at enterprises and the technique of analyzing the execution of budgets, organize and conduct monitoring of the financial activities of organizations, conduct an analysis of budget expenditures at the enterprise, identify areas for improving the budgeting of financial institutions.

[RK1+MT+RK2+Exam] (100)

The aim of the subject - the acquisition by students of communicative competence, allowing to master the basics of business communication in oral and written form. As a result of studying the subject, skills of active speech behavior in situations of business communication are formed, the students have the basics of business and economic language, grammar phenomena and syntactic constructions typical for the language of business communication, including written speech for business correspondence.

[RK1+MT+RK2+Exam] (100)

The objectives of mastering the academic discipline are to acquire knowledge about modern computer design systems for effective interaction, creation of a new product or service. The obtained competencies will allow to prepare and edit texts, create graphic images, create collages and banners.

[RK + Exam] (100)

The purpose of studying the discipline is to get theoretical knowledge and practical skills on the process of organizing and implementing of the controlling system. The acquired competencies will allow students to: form the coherent strategic and operational goals of the organization, put into practice the controller's tools for managing costs and financial results, determine the features of the implementation of controlling in the organization, to carry out practical calculations to justify the level of prices for products.

[RK + Exam] (100)

Course Objective: to provide students with an understanding of the patterns governing the interaction of living organisms with their environment, the principles of environmental protection, life safety, and sustainable development strategies. As a result of studying the course, the student is able to understand the fundamental principles of the sustainable development of society and nature and apply them in professional activities in accordance with the principles and procedures for ensuring life safety, analyze and generalize environmental factors, and navigate contemporary concepts and strategies of sustainable development.

[RK1+MT+RK2+Exam] (100)

The aim of the subject is to increase the initial level of knowledge of the German language, achieved at the previous level of study. As a result of studying the subject, students have a sufficient level of communicative competence and language training to solve social and communicative problems in various areas of domestic, cultural, professional, scientific activities, to set forth correctly oral, written speech, reading, using listening, as well as solve communicative problems using modern technical means and information technology.

[RK + Exam] (100)

The purpose of studying the discipline is to get theoretical knowledge and practical skills in the methodology and organization of managerial accounting of entrepreneurial activity. Training takes place in the format of practical work using the SAP system. The acquired competencies will allow students to: classify costs by type and purpose, make decisions on the evaluation of investment projects, to carry out the analysis of break-even and the analysis of deviations, analyze risks when making decisions.

[RK1+MT+RK2+Exam] (100)

The goal of the Neuromarketing course is to teach students how to apply neuroscientific methods and data to analyze and optimize marketing strategies while ensuring the ethical use of technology. The course examines the use of neuromarketing in various industries such as advertising, branding, and product design. Strategies and tactics based on neuromarketing data are developed.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to obtain practical and theoretical knowledge in public relations, principles and methods of PR campaigns.The acquired competencies will allow students to: take into account the legal foundations of PR activities, be able to apply the main methods of studying public opinion and determining the target audience, use the main means and methods of influencing the population, build relationships with media, be able to form the external and internal image of the company, build the relationship of the organization with the public in crisis situations.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to develop practical skills in developing, testing and introducing new products and services to the market. The course covers the following issues: product manager functions, idea generation methods, modern approaches to developing and introducing products (LEAN Startup). The acquired competencies will allow you to: use the main methods of product management, formulate strategies for selling products and services, organize the collection of information for product management, conduct qualified analysis of information for product management, which ultimately forms entrepreneurial skills and contributes to the development of entrepreneurial ideas.

[RK1+MT+RK2+Exam] (100)

The aim of the subject is to develop the communicative competencies that are necessary for successful professional activities in German. As a result of studying the subject, students are able to correctly express speech in German using professional terms, evaluate and analyze the annotation and abstracting some texts in professional communication, freely explain their point of view and discuss the proposed professional topics in German.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to master the principles and methods of quality management systems necessary for the organization and successful conduct of commercial activities of an enterprise and the production of competitive products and services. The acquired competencies will allow students to: get an idea of the system organization of quality management processes at the enterprise, correctly plan all activities for the creation and management of the quality system, evaluate the effectiveness of the functioning of quality management systems.

[RK1+MT+RK2+Exam] (100)

The purpose of studying the discipline is to get understanding of an integrated approach to planning and managing the entire flow of information about raw materials, materials, products, services that arise and are transformed in the logistics and production processes of an enterprise aimed at a measurable cumulative economic effect. The acquired competencies will allow students to: understand the processes of creation and transformation of enterprise resources from the point of view of the value chain, use an integrated approach to planning and managing the entire flow of information about stocks and services.

[RK1+MT+RK2+Exam] (100)

The purpose of the course is to develop knowledge of the principles of sustainable development and environmental management in organizational activities. The acquired competencies will enable students to: analyze environmental aspects of enterprise operations; assess environmental risks and their impact on business processes; apply principles of efficient resource utilization; develop measures to reduce negative environmental impacts; use environmental management tools and ESG approaches; consider environmental factors in managerial decision-making; and implement sustainable development principles in organizational activities.

[RK1+MT+RK2+Exam] (100)

Within the framework of this course, the features of scientific activity, principles and methods of scientific knowledge are considered. The student develops perceptive skills like writing, searching for information to solve the problem, using various information resources, working with the text. The student gains experience in problem setting, justifying the relevance of the research, determining the goals and objectives of the research, independently organizing research activities, public defence of the results of the research.

Защита практики

The purpose of undergoing practical training is to consolidate the theoretical knowledge acquired during the training process, acquire professional skills and experience in the real conditions of the organization. The base of practice is enterprises and organizations corresponding to the educational program. Based on the results of the internship, students will be able to perform certain types of work related to their professional activities.

Защита практики

The industry based internship is aimed at consolidation of the theoretical knowledge gained in the learning process, as well as the development of professional practical skills and gaining experience in the professional field.
Industry based internship takes place at organizations and institutions in the given field of study. During the practice students perform certain types of work and collect materials for their senior thesis/project.

Защита практики

Educational practice is designed to provide primary information and acquaint students with the specifics of activities in their chosen specialty. The task of educational practice is to get acquainted with the basics of future professional activity, to inculcate primary professional skills and abilities.
Intern students get acquainted with the special disciplines of the chosen specialty, get acquainted with the future profession. It also organizes tours of energy companies. It is possible to conduct an educational practice in the buildings of the university, at the enterprises of Kazakhstan and Germany

Защита НИР

The main purpose of the student’s research work (NIRS) within the framework of professional practice is to train a specialist with the basics of scientific theory, having practical experience in collecting, processing and analyzing information (data), as well as skills of independent research activities.
Within the framework of research work the student is able to develop professional thinking using various scientific methods of knowledge, plan, organize and participate in scientific research, conferences, independently carry out scientific work, the main results of which may be included in the thesis/project and published as a scientific article.

Защита практики

The main purpose of the student’s research work (NIRS) within the framework of professional practice is to train a specialist with the basics of scientific theory, having practical experience in collecting, processing and analyzing information (data), as well as skills of independent research activities.
Within the framework of research work the student is able to develop professional thinking using various scientific methods of knowledge, plan, organize and participate in scientific research, conferences, independently carry out scientific work, the main results of which may be included in the thesis/project and published as a scientific article.

Защита практики

Undergraduate internship of students is aimed at preparation for diploma project presentation or final qualifying work.
The objectives of the undergraduate internship are:
- consolidation and expansion of knowledge gained in theoretical studies;
- acquisition of practical skills and improvement of professional skills;
- collection of scientific material and its preliminary processing for further research and the implementation of the diploma project.
As a result, the student is able to:
- to analyze the subject area in order to identify entities, specifications of entities and determine the mechanisms of their interaction;
- use standard tools and environments for modeling identified entities and processes using standard UML specifications;
- design object models and draw up their specification;
- to use modern CASE-technologies in the design of information systems.